From the Desk of The Professor

We Are Going Back

Woulda, Coulda, Shoulda? No. Only One Thing Matters in the End. Having received the green light to implement the MAMA Project (“Make America Macho Again), ...

Is Long-Range Thinking No Longer an Option for Brands?

Before branding was a discipline and the world of marketing was inchoate, Philadelphia retailer John Wanamaker famously said: “Half the money I spend on advertising ...

Why Don’t We Believe Our Own Eyes and Ears?

I wish that political marketing was more like marketing products and services. How long would it take any brand to change course quickly if it ...

Remembering Kinky Friedman: An Indelible Personal Brand from a Life Well Lived

I mourn the passing of one of my pop culture heroes, the great Kinky Friedman, who passed on June 27. Nicknamed by a good friend ...

Involve Creative People Early And Often In Strategic Planning

I always enjoy when internal or agency creatives are involved in my projects and wish I saw more of them, more often. They’re usually present ...

We Are All In The Mental Health Business

Many years ago, I settled into the comfy salon chair for my haircut with my regular stylist, Amy who I’d been seeing once a month ...