From the Desk of The Professor

This is a story about storytelling and its importance in cementing consumer loyalty, online and off. The Grammy’s honored the Grateful Dead this year for ...

It wasn’t that long ago that an overzealous Starbucks store manager in Philadelphia had two black men arrested for the crime of not making a ...

Curiosity And Understanding Are Powerful Tools for Marketing People. And Humans. President Biden designated a new national monument focused on Indian boarding schools this past ...

What impact do you have on the world?  An old saying goes, “Whoever saves a single life is considered to have saved an entire world.”  ...

Woulda, Coulda, Shoulda? No. Only One Thing Matters in the End. Having received the green light to implement the MAMA Project (“Make America Macho Again), ...

Before branding was a discipline and the world of marketing was inchoate, Philadelphia retailer John Wanamaker famously said: “Half the money I spend on advertising ...