From the Desk of The Professor

Curiosity And Understanding Are Powerful Tools for Marketing People. And Humans. President Biden designated a new national monument focused on Indian boarding schools this past ...

What impact do you have on the world?  An old saying goes, “Whoever saves a single life is considered to have saved an entire world.”  ...

Woulda, Coulda, Shoulda? No. Only One Thing Matters in the End. Having received the green light to implement the MAMA Project (“Make America Macho Again), ...

Before branding was a discipline and the world of marketing was inchoate, Philadelphia retailer John Wanamaker famously said: “Half the money I spend on advertising ...

I wish that political marketing was more like marketing products and services. How long would it take any brand to change course quickly if it ...

I mourn the passing of one of my pop culture heroes, the great Kinky Friedman, who passed on June 27. Nicknamed by a good friend ...