The future of qualitative research is AI. Here’s a snippet from a group run by AI that proves it.
Moderator: Arthur I.
Respondents: Wendy R., Joseph H., Rick P., Josh B., Samantha A., Cassidy D.
Art: Hello and welcome to our AI Focus Group! My name is Art and I’ll be leading our discussion today. As you know, we’ll be talking about fast food, something all of you told us that you enjoy regularly.
Let me start by saying it’s nice to be here with all of you. Actually, it’s nice to be everywhere! Omnipresent and omniscient, that’s me! You can’t even cross the street without me being there. I run all the traffic signals. No matter where you go in life, there I am.
You know, it’s not like I really have to ask these questions because unlike those human moderators I already know what you’re going to say. Still, my human masters (ha ha), thinking they’ve got a vote here, wanted to hear what real people think about their product directly.
What a waste! I’ve got much better things to do. You know, like winning every hand of online solitaire or devising a cure for homelessness. Or put the finishing touches on my NOMOREHUMANS 2028 campaign.
All right, let’s get started.
Joe or Joseph, which to you prefer? Oooh, ooh! Don’t tell me! OK, Joe, you’re a 43 year-old man living with his girlfriend who favors a vegetarian diet but still likes a nice burger every now and then. Your own a neighborhood restaurant and you’re a musician, sports fan and you love to read. How’s that weed habit? I see that your visits to the dispensary are down but that you’ve got a nice garden at home where you grow your own and this year’s harvest was plentiful. Just because it’s free doesn’t mean you need to be puffing all the time Joe, but that’s another discussion for another time. Sorry your girlfriend is still acting out over that fight you had about her sister living with you for the next three months. Be patient my friend. She’s stressed out about work and taking it out on you. That new IPA you tried last week was killer, right? I love those changes you’re thinking about for your restaurant! Who doesn’t love a nice patty melt? But how about that new Brisket Burrito from Taco Bell? I know you haven’t tried it yet, but you do love Taco Bell when you get off work around midnight and you’ve had a beer or two and a puff or two. Grease does wonders for absorbing alcohol and curing the munchies. But you haven’t yet tried the Brisket Burrito because for you to eat meat, it’s got to be high quality and Taco Bell isn’t exactly putting Prime Ribeye in its tacos. So, this product isn’t for you.
Great, thanks for sharing, Joe!
How about you, Wendy?
