From the Desk of The Professor

Cheez-Its is a brand I have little use for. Yes, it has very cute, memorable commercials with the wise-guy talking cheese, but would I ever ...

Let’s say your brand was a political candidate. There are voters out there, better known as customers or consumers in business parlance, who will be ...

The Business Roundtable, an organization comprised of CEO’s from leading U.S. corporations, made news a few weeks ago when it issued a statement reflecting a ...

The great state of New York, where I grew up, has left it to its citizens to decide on its next license plate. If only ...

A recent piece on CNN Business, Instagram Doubles Down on Test to Hide Likes, tells us: For some users, not getting enough likes can impact ...

I love smoothies and thank Jamba Juice for making them mainstream. They put those sweet, delicious, frozen concoctions on my radar. I also love California ...