From the Desk of The Professor

Alexa’s New Job: Qualitative Research Moderator

How great is it to see the progress we’re making in marketing insights? Here’s a headline from a PR post on LinkedIn from today: Quester ...

Sal’s Pizza: A Marketing Lesson in Timelessness

Do you have a go-to eating spot when you go back to visit family and friends where you grew up? I make the pilgrimage to ...

Do You Value People or Process?

How do you make decisions on who to hire? Do you look for a specific skill set? Or do you look for the best people ...

Finding Marketing Inspiration At Photoville LA

Marketing inspiration is more likely to be found in arts and literature than business books, classrooms and the mind-numbing “how to” listicles found on LinkedIn. ...

Burger King Gets Real

Burger King keeps pushing the envelope. With work that’s refreshing, provocative and often very risky, BK is succeeding in carving out a distinctive brand with ...

Should McDonald’s Be Impeached?

Marketing Strategy in a Post-Truth Society I got off the freeway and drove straight to the car wash. My car is always covered with a ...