From the Desk of The Professor

Echo in the Canyon and the Nature of Creative Collaboration

The Brits may have had their rock invasion, but in the ’60s California had its sun-dappled version, headquartered in the wooded slopes and curling roads ...

IHOP & Agency Droga5 Double Down on IHOb

Let’s hope the great creative minds at Droga5 survive the company’s acquisition by consulting firm Accenture. We all remember what happened last year when IHOP ...

Alexa’s New Job: Qualitative Research Moderator

How great is it to see the progress we’re making in marketing insights? Here’s a headline from a PR post on LinkedIn from today: Quester ...

Sal’s Pizza: A Marketing Lesson in Timelessness

Do you have a go-to eating spot when you go back to visit family and friends where you grew up? I make the pilgrimage to ...

Do You Value People or Process?

How do you make decisions on who to hire? Do you look for a specific skill set? Or do you look for the best people ...

Finding Marketing Inspiration At Photoville LA

Marketing inspiration is more likely to be found in arts and literature than business books, classrooms and the mind-numbing “how to” listicles found on LinkedIn. ...