From the Desk of The Professor

Do You Value People or Process?

How do you make decisions on who to hire? Do you look for a specific skill set? Or do you look for the best people ...

Finding Marketing Inspiration At Photoville LA

Marketing inspiration is more likely to be found in arts and literature than business books, classrooms and the mind-numbing “how to” listicles found on LinkedIn. ...

Burger King Gets Real

Burger King keeps pushing the envelope. With work that’s refreshing, provocative and often very risky, BK is succeeding in carving out a distinctive brand with ...

Should McDonald’s Be Impeached?

Marketing Strategy in a Post-Truth Society I got off the freeway and drove straight to the car wash. My car is always covered with a ...

Powerful Brand Storytelling from USC Graduate Students

This week I had the pleasure of sitting on the capstone projects of graduate students for the Communications Management program @USCAnnenberg , where I am ...

The Hyper-Personalization Of Marketing

New Reality Or Silly Fad? Our attitudes and behaviors evolve from the time we are born with each new phase of life. The 8-year-old ...