From the Desk of The Professor

Burger King Gets Real

Burger King keeps pushing the envelope. With work that’s refreshing, provocative and often very risky, BK is succeeding in carving out a distinctive brand with ...

Should McDonald’s Be Impeached?

Marketing Strategy in a Post-Truth Society I got off the freeway and drove straight to the car wash. My car is always covered with a ...

Powerful Brand Storytelling from USC Graduate Students

This week I had the pleasure of sitting on the capstone projects of graduate students for the Communications Management program @USCAnnenberg , where I am ...

The Hyper-Personalization Of Marketing

New Reality Or Silly Fad? Our attitudes and behaviors evolve from the time we are born with each new phase of life. The 8-year-old ...

Survey Hell

My Script Treatment for Black Mirror 6:00 AM: Wake up, check my credit rating and dating apps before getting out of bed. Bad news ...

A Different Kind of Hero’s Journey

Tiger Woods celebrated a return to past glory yesterday which very few, including me, ever felt he’d achieve. His Masters victory was a beautiful thing ...