From the Desk of The Professor

Powerful Brand Storytelling from USC Graduate Students

This week I had the pleasure of sitting on the capstone projects of graduate students for the Communications Management program @USCAnnenberg , where I am ...

The Hyper-Personalization Of Marketing

New Reality Or Silly Fad? Our attitudes and behaviors evolve from the time we are born with each new phase of life. The 8-year-old ...

Survey Hell

My Script Treatment for Black Mirror 6:00 AM: Wake up, check my credit rating and dating apps before getting out of bed. Bad news ...

A Different Kind of Hero’s Journey

Tiger Woods celebrated a return to past glory yesterday which very few, including me, ever felt he’d achieve. His Masters victory was a beautiful thing ...

Droga5 Should Have Swiped Left

On April 3, 2019, Adweek reported that “Droga5, the creative agency known for its acclaimed campaigns for brands like Chase, Google, HBO, IHOP, The New ...

The Good Place

With the exception of Seinfeld reruns, I never watch sitcoms. In fact, sports aside, I don’t watch anything on the big broadcast networks. The great ...