From the Desk of The Professor

Droga5 Should Have Swiped Left

On April 3, 2019, Adweek reported that “Droga5, the creative agency known for its acclaimed campaigns for brands like Chase, Google, HBO, IHOP, The New ...

The Good Place

With the exception of Seinfeld reruns, I never watch sitcoms. In fact, sports aside, I don’t watch anything on the big broadcast networks. The great ...

McDonald’s Dynamic Yield

I want to be a non-conformist like everyone else. That, combined with a large dose of creepiness, is where society seems to be heading. Thanks ...

Free Whitepaper: Get The Most From Qualitative Research

Take control of qualitative research projects to maximize learning and ensure that it’s transformed into meaningful action to maximize your return on investment. Download the ...

National Geographic and the Pleasure of Low-Tech Escape

My goal as a marketing researcher and strategist is always to tell my clients something they don’t already know. The insight, for example, that a ...

Breaking Up Is Hard To Do: When Relationships With Your Favorite Brands Falter

Who or what are you loyal to? Family? Friends? Your employer? Your favorite brands? We live in a transactional, zero-sum time. A time when many ...