From the Desk of The Professor

McDonald’s Dynamic Yield

I want to be a non-conformist like everyone else. That, combined with a large dose of creepiness, is where society seems to be heading. Thanks ...

Free Whitepaper: Get The Most From Qualitative Research

Take control of qualitative research projects to maximize learning and ensure that it’s transformed into meaningful action to maximize your return on investment. Download the ...

National Geographic and the Pleasure of Low-Tech Escape

My goal as a marketing researcher and strategist is always to tell my clients something they don’t already know. The insight, for example, that a ...

Breaking Up Is Hard To Do: When Relationships With Your Favorite Brands Falter

Who or what are you loyal to? Family? Friends? Your employer? Your favorite brands? We live in a transactional, zero-sum time. A time when many ...

New Podcast With Eric Poses, Founder, All Things Equal, Creative Games For Active Minds

At a time when technology was exploding and young people were being lured to exciting new careers in Silicon Valley and other tech hubs around ...

There There: A Novel by Tommy Orange

The phrase “There’s no there there” was written by by Gertrud Stein after returning to her childhood home in Oakland only to find that her ...