From the Desk of The Professor

Survey Hell

My Script Treatment for Black Mirror   6:00 AM: Wake up, check my credit rating and dating apps before getting out of bed. Bad news ...
Read More

A Different Kind of Hero’s Journey

Tiger Woods celebrated a return to past glory yesterday which very few, including me, ever felt he’d achieve. His Masters victory was a beautiful thing ...
Read More

Droga5 Should Have Swiped Left

On April 3, 2019, Adweek reported that “Droga5, the creative agency known for its acclaimed campaigns for brands like Chase, Google, HBO, IHOP, The New ...
Read More

The Good Place

With the exception of Seinfeld reruns, I never watch sitcoms. In fact, sports aside, I don’t watch anything on the big broadcast networks. The great ...
Read More

McDonald’s Dynamic Yield

I want to be a non-conformist like everyone else. That, combined with a large dose of creepiness, is where society seems to be heading. Thanks ...
Read More

Free Whitepaper: Get The Most From Qualitative Research

Take control of qualitative research projects to maximize learning and ensure that it’s transformed into meaningful action to maximize your return on investment. Download the ...
Read More
Scroll to Top