From the Desk of The Professor

National Geographic and the Pleasure of Low-Tech Escape

My goal as a marketing researcher and strategist is always to tell my clients something they don’t already know. The insight, for example, that a ...
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Breaking Up Is Hard To Do: When Relationships With Your Favorite Brands Falter

Who or what are you loyal to? Family? Friends? Your employer? Your favorite brands? We live in a transactional, zero-sum time. A time when many ...
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New Podcast With Eric Poses, Founder, All Things Equal, Creative Games For Active Minds

At a time when technology was exploding and young people were being lured to exciting new careers in Silicon Valley and other tech hubs around ...
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There There: A Novel by Tommy Orange

The phrase “There’s no there there” was written by by Gertrud Stein after returning to her childhood home in Oakland only to find that her ...
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Retail’s Misguided Attempt to Embrace Technology

There seems to be a broad consensus that for retail to flourish in the future, it will have to embrace technology that offers the customization ...
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New Podcast With Ken Sadowsky, Beverage Industry Clairvoyant

Ken Sadowsky is as close as you come to being clairvoyant. As a distributor, board member and investor, Ken has always seen the future of the ...
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