From the Desk of The Professor

JNSQ: The New Wine That’s A Master Class In Branding

As Adweek reports this week, “Little about The Wonderful Company’s new wine brand is practical.” I’d take it a step further. Little of it makes ...

Podcast with Ricardo Marques, Group VP Marketing, Value & Core Brands, Anheuser-Busch InBev

Ricardo Marques is the talented and charismatic marketer leading the charge to refresh the Budweiser brand. You might say the opening salvo in the campaign ...

Gillette’s Non-Super Bowl Spot. The Best a Man Can Get or Fear of Emasculation?

Men are from Mars and women are from Venus. And some men are from up Uranus. One Super Bowl spot we won’t be seeing is ...

Electric Scooters: Does This End Well?

The sidewalks were littered with scooters. Not the Razor scooters my kids played with, but scooters with motors. “What are these things?” I asked the ...

When the Voice of the Consumer Needs to Be Ignored

Rudy Giuliani was rightfully ridiculed last year when he asserted that “sometimes the truth isn’t really the truth.” The exchange with NBC’s Chuck Todd, cited here ...

Return To Normalcy

The midterms are behind us and we’ll be in the midst of another marathon presidential race before you know it. Part of me is thrilled ...