From the Desk of The Professor

Weight Watchers Steps On The Scale. Loses Muscle, Not Fat.

Bloomberg reported this week that “Weight Watchers… stock took a beating Wednesday (February 27), dropping as much as 36 percent on a dismal profit forecast after it ...

The Oscars Win The Super Bowl!

I always watch the Super Bowl but never watch the Oscars. Seems that I have gotten this dead wrong all these years. My first issue ...

JNSQ: The New Wine That’s A Master Class In Branding

As Adweek reports this week, “Little about The Wonderful Company’s new wine brand is practical.” I’d take it a step further. Little of it makes ...

Podcast with Ricardo Marques, Group VP Marketing, Value & Core Brands, Anheuser-Busch InBev

Ricardo Marques is the talented and charismatic marketer leading the charge to refresh the Budweiser brand. You might say the opening salvo in the campaign ...

Gillette’s Non-Super Bowl Spot. The Best a Man Can Get or Fear of Emasculation?

Men are from Mars and women are from Venus. And some men are from up Uranus. One Super Bowl spot we won’t be seeing is ...

Electric Scooters: Does This End Well?

The sidewalks were littered with scooters. Not the Razor scooters my kids played with, but scooters with motors. “What are these things?” I asked the ...