From the Desk of The Professor

Gillette’s Non-Super Bowl Spot. The Best a Man Can Get or Fear of Emasculation?

Men are from Mars and women are from Venus. And some men are from up Uranus. One Super Bowl spot we won’t be seeing is ...

Electric Scooters: Does This End Well?

The sidewalks were littered with scooters. Not the Razor scooters my kids played with, but scooters with motors. “What are these things?” I asked the ...

When the Voice of the Consumer Needs to Be Ignored

Rudy Giuliani was rightfully ridiculed last year when he asserted that “sometimes the truth isn’t really the truth.” The exchange with NBC’s Chuck Todd, cited here ...

Return To Normalcy

The midterms are behind us and we’ll be in the midst of another marathon presidential race before you know it. Part of me is thrilled ...

New Podcast with Lisa Bowman, EVP & CMO, The United Way Worldwide

As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization’s global marketing ...

New Podcast with Jill Cress, CMO of National Geographic Partners

Jill Cress has already been honored twice this year for her marketing leadership. Forbes chose her for its “CMO Next 2018” list, a select group ...