From the Desk of The Professor

Weight Watchers and Dunkin Donuts Inspires The Right Brain Studio to Shorten its Name

Have you noticed the irony? Weight Watchers is now WW and Dunkin’ Donuts will be known as Dunkin’ starting in January. The weight loss company ...

The Lost Art of Account Management & The Decline of the Ad Agency

I tend to greet anything that hints of being a listicle with extreme cynicism and disbelief. Listicles always bring to mind the old Steve Martin ...

Blue State Ideals, Red State Products. Nike Gets Political.

Think of football. What comes to mind? Your favorite college or professional team, perhaps? Go deeper. The sport is played everywhere across our country, but ...

The Dangers of Storytelling and Other Marketing Clichés

I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, ...

The Brand as Antihero

Does our storytelling always need to be virtuous? My favorite television shows are populated by despicable characters. Tony Soprano and Walter White robbed and ...

New Podcast with Jaspar Weir, Co-Founder & President, TaskUs

I first met Jaspar Weir in the summer of 2009, soon after he started TaskUs as a virtual personal assistant service. He was 23 years ...