From the Desk of The Professor

New Podcast with Lisa Bowman, EVP & CMO, The United Way Worldwide

As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization’s global marketing ...

New Podcast with Jill Cress, CMO of National Geographic Partners

Jill Cress has already been honored twice this year for her marketing leadership. Forbes chose her for its “CMO Next 2018” list, a select group ...

Weight Watchers and Dunkin Donuts Inspires The Right Brain Studio to Shorten its Name

Have you noticed the irony? Weight Watchers is now WW and Dunkin’ Donuts will be known as Dunkin’ starting in January. The weight loss company ...

The Lost Art of Account Management & The Decline of the Ad Agency

I tend to greet anything that hints of being a listicle with extreme cynicism and disbelief. Listicles always bring to mind the old Steve Martin ...

Blue State Ideals, Red State Products. Nike Gets Political.

Think of football. What comes to mind? Your favorite college or professional team, perhaps? Go deeper. The sport is played everywhere across our country, but ...

The Dangers of Storytelling and Other Marketing Clichés

I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, ...