From the Desk of The Professor

When the Voice of the Consumer Needs to Be Ignored

Rudy Giuliani was rightfully ridiculed last year when he asserted that “sometimes the truth isn’t really the truth.” The exchange with NBC’s Chuck Todd, cited here ...

Return To Normalcy

The midterms are behind us and we’ll be in the midst of another marathon presidential race before you know it. Part of me is thrilled ...

New Podcast with Lisa Bowman, EVP & CMO, The United Way Worldwide

As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization’s global marketing ...

New Podcast with Jill Cress, CMO of National Geographic Partners

Jill Cress has already been honored twice this year for her marketing leadership. Forbes chose her for its “CMO Next 2018” list, a select group ...

Weight Watchers and Dunkin Donuts Inspires The Right Brain Studio to Shorten its Name

Have you noticed the irony? Weight Watchers is now WW and Dunkin’ Donuts will be known as Dunkin’ starting in January. The weight loss company ...

The Lost Art of Account Management & The Decline of the Ad Agency

I tend to greet anything that hints of being a listicle with extreme cynicism and disbelief. Listicles always bring to mind the old Steve Martin ...