From the Desk of The Professor

The Brand as Antihero

Does our storytelling always need to be virtuous? My favorite television shows are populated by despicable characters. Tony Soprano and Walter White robbed and ...

New Podcast with Jaspar Weir, Co-Founder & President, TaskUs

I first met Jaspar Weir in the summer of 2009, soon after he started TaskUs as a virtual personal assistant service. He was 23 years ...

New Right Braincast with John Rindlaub, Jr., VP Marketing, Centene

John Rindlaub has been at the cutting edge of marketing innovation in soft drinks, e-tailing, banking, airlines and health care. John sits down with Jeff ...

Enough About Storytelling!

Is storytelling in marketing bullshit? There is a clear answer to this question. Yes. And no. The key is to distinguish between the art of ...

New Right Braincast with Leslie Emmons Burthey, VP Marketing, FabFitFun

Leslie Emmons Burthey drops in on The Right Braincast to share her expertise in E-tailing, sharing her insights on web analytics, brand building and the ...

New Right Braincast with Leslie Emmons Burthey, VP Marketing, FabFitFun

Leslie Emmons Burthey drops in on The Right Braincast to share her expertise in E-tailing, sharing her insights on web analytics, brand building and the ...