From the Desk of The Professor

Blue State Ideals, Red State Products. Nike Gets Political.

Think of football. What comes to mind? Your favorite college or professional team, perhaps? Go deeper. The sport is played everywhere across our country, but ...

The Dangers of Storytelling and Other Marketing Clichés

I was intrigued by the headline of this Adweek piece a few weeks back, Lessons CPG Brands Can Learn From Startups. Before reading a word, ...

The Brand as Antihero

Does our storytelling always need to be virtuous? My favorite television shows are populated by despicable characters. Tony Soprano and Walter White robbed and ...

New Podcast with Jaspar Weir, Co-Founder & President, TaskUs

I first met Jaspar Weir in the summer of 2009, soon after he started TaskUs as a virtual personal assistant service. He was 23 years ...

New Right Braincast with John Rindlaub, Jr., VP Marketing, Centene

John Rindlaub has been at the cutting edge of marketing innovation in soft drinks, e-tailing, banking, airlines and health care. John sits down with Jeff ...

Enough About Storytelling!

Is storytelling in marketing bullshit? There is a clear answer to this question. Yes. And no. The key is to distinguish between the art of ...