From the Desk of The Professor

In Defense of Creating Brand Personas

This is story about marketing that starts with a night at the L.A. Opera. But allow me to digress for a moment. I saw an ...

Busting Myths of Focus Group Moderating

I started my career as an ad agency account executive before being hired away by my client as a brand manager. We did a lot ...

The Sports Equinox: Too Much Of A Good Thing?

I don’t follow sports as seriously or passionately the way I did from the time I was able to read the backs of baseball cards ...

Skims for Men. Inspired by Miller Lite?

It’s a shame that society has forced women into uncomfortable garments that squeeze and suffocate for the benefit of the male gaze. It’s been going ...

Taylor Swift Demonstrates Why Generosity Is So Important For Brands

As part of my wife’s birthday weekend, I took her to see the Taylor Swift film. What a spectacle! Over 70,000 screaming fans jammed into ...

Overheard At The AI Focus Group

The future of qualitative research is AI. Here’s a snippet from a group run by AI that proves it. Moderator: Arthur I. Respondents: Wendy R., ...