From the Desk of The Professor

Invite Only: Influencer Marketing at Coachella Revolves to New Heights

Coachella, the once obscure Goldenvoice-produced music festival, has undergone a dramatic shift from its modest indie roots when it was founded in 1999. It has ...

Starbucks Races Apart

But Could They Become the Paragon for the Enlightened Enterprise? There are, sadly, incidents like this every day. This one was caught on video ...

PODCAST – Listen to the Inaugural Episode of The Right Braincast

Today we are proud to launch the first episode of our new podcast, The Right Braincast. Join Right Brain Studio President and USC Adjunct Professor ...

PODCAST – Listen to the Inaugural Episode of The Right Braincast

Today we are proud to launch the first episode of our new podcast, The Right Braincast. Join Right Brain Studio President and USC Adjunct Professor ...

BLOG – E*TRADE and The Evolution of Retirement Advertising

How do you get people to think about and act on critical life tasks that they just don’t want to think about? If you’re over ...

BLOG – The Blink Factor and the Power of Visuals That Delight

The hallmark of great design, according to my good friend and long-time collaborator Jean Pierre Lacroix, President of Shikatani Lacroix Design, is that it must ...