From the Desk of The Professor

Why You Should Work Harder: The Downside of Convenience

We like easy. And why not? Who would argue that convenience is a bad thing? Jumping through the past hundred years or so, it seems ...

Right Brain Studio Launches New Podcast

The Right Braincast, our new podcast that connects the dots between brands, the popular culture from which they emerge and the people behind it all, will ...

Right Brain Studio Launches New Podcast

The Right Braincast, our new podcast that connects the dots between brands, the popular culture from which they emerge and the people behind it all, will ...

Jane Walker: You’ve Come a Long Way Baby!

Corporate consciousness is in the news, with Delta Airlines, Walmart, Dick’s Sporting Goods, Hertz and Avis among companies severing ties with the National Rifle Association ...

Can Chicken Save McDonald’s?

CNN is running an ad campaign I like quite a bit. Rather than taking a defensive posture against charges of “fake news,” the company goes ...

Tony the Tiger is the New Marlboro Man

Just a few generations ago, you could say almost anything you wanted in advertising. Kids could “run faster and jump higher” in Keds sneakers. (Check ...