From the Desk of The Professor

BLOG – E*TRADE and The Evolution of Retirement Advertising

How do you get people to think about and act on critical life tasks that they just don’t want to think about? If you’re over ...
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BLOG – The Blink Factor and the Power of Visuals That Delight

The hallmark of great design, according to my good friend and long-time collaborator Jean Pierre Lacroix, President of Shikatani Lacroix Design, is that it must ...
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Why You Should Work Harder: The Downside of Convenience

We like easy. And why not? Who would argue that convenience is a bad thing? Jumping through the past hundred years or so, it seems ...
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Right Brain Studio Launches New Podcast

The Right Braincast, our new podcast that connects the dots between brands, the popular culture from which they emerge and the people behind it all, will ...
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Right Brain Studio Launches New Podcast

The Right Braincast, our new podcast that connects the dots between brands, the popular culture from which they emerge and the people behind it all, will ...
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Jane Walker: You’ve Come a Long Way Baby!

Corporate consciousness is in the news, with Delta Airlines, Walmart, Dick’s Sporting Goods, Hertz and Avis among companies severing ties with the National Rifle Association ...
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