From the Desk of The Professor

Can Chicken Save McDonald’s?

CNN is running an ad campaign I like quite a bit. Rather than taking a defensive posture against charges of “fake news,” the company goes ...

Tony the Tiger is the New Marlboro Man

Just a few generations ago, you could say almost anything you wanted in advertising. Kids could “run faster and jump higher” in Keds sneakers. (Check ...

Fake Gucci to Real Guccy: Fashion’s Identity Crisis or Alter Ego?

On a recent shopping excursion to Beverly Hill’s Rodeo Drive, I visited What Comes Around Goes Around, an industry renown, high-end secondhand store known as ...

Where’s Betty White When You Need Her? More On Super Bowl LII Ads

by Arden Bronstein, Right Brain Studio Intern Coming up with a favorite ad from this year’s Super Bowl has been a struggle. Did anything really ...

Super Bowl Ads Disappoint

Conditions were far from perfect for this ad critic. I was in a crowded, noisy room watching the big game. Very tough to hear, as ...

Brands Aren’t Just Badges of Identity Anymore. They’re the New Faith.

As faith in public institutions wane, what’s left? According to a NBC News/Wall Street Journal poll released this past January 19, President Trump’s approval rating ...