From the Desk of The Professor

Fake Gucci to Real Guccy: Fashion’s Identity Crisis or Alter Ego?

On a recent shopping excursion to Beverly Hill’s Rodeo Drive, I visited What Comes Around Goes Around, an industry renown, high-end secondhand store known as ...

Where’s Betty White When You Need Her? More On Super Bowl LII Ads

by Arden Bronstein, Right Brain Studio Intern Coming up with a favorite ad from this year’s Super Bowl has been a struggle. Did anything really ...

Super Bowl Ads Disappoint

Conditions were far from perfect for this ad critic. I was in a crowded, noisy room watching the big game. Very tough to hear, as ...

Brands Aren’t Just Badges of Identity Anymore. They’re the New Faith.

As faith in public institutions wane, what’s left? According to a NBC News/Wall Street Journal poll released this past January 19, President Trump’s approval rating ...

The Only Rule for Using A Spokesperson You’ll Ever Need

John Schnatter may have stepped down as Papa John’s CEO, but he’s staying on as spokesperson. Good idea? Most reports suggest that his demise was ...

Apple Saves the World!

Laurence D. Fink, the 65-year-old founder and CEO of investment firm BlackRock is aligned with Millennials and Gen Z’ers. Those cohorts are known for choosing ...