From the Desk of The Professor
Super Bowl Ads Disappoint
Conditions were far from perfect for this ad critic. I was in a crowded, noisy room watching the big game. Very tough to hear, as ...
Read More
Brands Aren’t Just Badges of Identity Anymore. They’re the New Faith.
As faith in public institutions wane, what’s left? According to a NBC News/Wall Street Journal poll released this past January 19, President Trump’s approval rating ...
Read More
The Only Rule for Using A Spokesperson You’ll Ever Need
John Schnatter may have stepped down as Papa John’s CEO, but he’s staying on as spokesperson. Good idea? Most reports suggest that his demise was ...
Read More
Apple Saves the World!
Laurence D. Fink, the 65-year-old founder and CEO of investment firm BlackRock is aligned with Millennials and Gen Z’ers. Those cohorts are known for choosing ...
Read More
The Joy of Giving Back
Last year at this time I wrote about my Thoughts on the Year Past and the One Ahead, in which I urged companies and individuals ...
Read More
4 Predictions for 2018
Starting a new year, it’s always a challenge to decide on whether you’ll see the glass as half-full or half-empty. This year, I choose to ...
Read More