From the Desk of The Professor
The Only Rule for Using A Spokesperson You’ll Ever Need
John Schnatter may have stepped down as Papa John’s CEO, but he’s staying on as spokesperson. Good idea? Most reports suggest that his demise was ...
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Apple Saves the World!
Laurence D. Fink, the 65-year-old founder and CEO of investment firm BlackRock is aligned with Millennials and Gen Z’ers. Those cohorts are known for choosing ...
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The Joy of Giving Back
Last year at this time I wrote about my Thoughts on the Year Past and the One Ahead, in which I urged companies and individuals ...
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4 Predictions for 2018
Starting a new year, it’s always a challenge to decide on whether you’ll see the glass as half-full or half-empty. This year, I choose to ...
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Chobani Boldly Moves On
As another new year approaches, we ponder our predicaments, reflect on our actions and resolve to be better. Marketers working on a traditional calendar year ...
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The Storytelling Imperative for Marketing Research
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ...
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