From the Desk of The Professor

Last year at this time I wrote about my Thoughts on the Year Past and the One Ahead, in which I urged companies and individuals ...

Starting a new year, it’s always a challenge to decide on whether you’ll see the glass as half-full or half-empty. This year, I choose to ...

As another new year approaches, we ponder our predicaments, reflect on our actions and resolve to be better. Marketers working on a traditional calendar year ...

 “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ...

Hotels get expensive when summertime rolls around in beautiful Santa Barbara, so it was tough for us to find decent hotel rooms that fit into ...

I try to stay away from politics when I write about marketing. The key words being, “I try.” Conventional wisdom would dictate that we avoid ...