From the Desk of The Professor

Super Bowl Ads Disappoint

Conditions were far from perfect for this ad critic. I was in a crowded, noisy room watching the big game. Very tough to hear, as ...
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Brands Aren’t Just Badges of Identity Anymore. They’re the New Faith.

As faith in public institutions wane, what’s left? According to a NBC News/Wall Street Journal poll released this past January 19, President Trump’s approval rating ...
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The Only Rule for Using A Spokesperson You’ll Ever Need

John Schnatter may have stepped down as Papa John’s CEO, but he’s staying on as spokesperson. Good idea? Most reports suggest that his demise was ...
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Apple Saves the World!

Laurence D. Fink, the 65-year-old founder and CEO of investment firm BlackRock is aligned with Millennials and Gen Z’ers. Those cohorts are known for choosing ...
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The Joy of Giving Back

Last year at this time I wrote about my Thoughts on the Year Past and the One Ahead, in which I urged companies and individuals ...
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4 Predictions for 2018

Starting a new year, it’s always a challenge to decide on whether you’ll see the glass as half-full or half-empty. This year, I choose to ...
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