From the Desk of The Professor

Hotels get expensive when summertime rolls around in beautiful Santa Barbara, so it was tough for us to find decent hotel rooms that fit into ...

I try to stay away from politics when I write about marketing. The key words being, “I try.” Conventional wisdom would dictate that we avoid ...

By Jeffrey Hirsch I’ve always felt that if you’ve got a limited time to read, your career will be better served by prioritizing newspapers, magazines ...

Forget the art of the deal. The art of distraction is what our president does best. After yet another week that exposes his inability to ...

Minimalism is omnipresent and its meaning has evolved. The term has been thrown around loosely, used to describe everything from an industrial-style, artisanal cafe with ...

Budweiser has completely revamped its communications for the better.