From the Desk of The Professor

As another new year approaches, we ponder our predicaments, reflect on our actions and resolve to be better. Marketers working on a traditional calendar year ...

 “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ...

Hotels get expensive when summertime rolls around in beautiful Santa Barbara, so it was tough for us to find decent hotel rooms that fit into ...

I try to stay away from politics when I write about marketing. The key words being, “I try.” Conventional wisdom would dictate that we avoid ...

By Jeffrey Hirsch I’ve always felt that if you’ve got a limited time to read, your career will be better served by prioritizing newspapers, magazines ...

Forget the art of the deal. The art of distraction is what our president does best. After yet another week that exposes his inability to ...