From the Desk of The Professor
IKEA’s High Fashion Highlight
Why is IKEA, known for affordable home goods, experiencing a cult-like following from the fashion elite to the underground cultural curators of the world?
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Bridging The Gap Between Your Own Beliefs And Your Target’s
In marketing, our “enemies” are supposed to be our competitors. Territory gained and enemy casualties are measured in market share. Understanding that total domination is ...
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Jeff Hirsch Interview On The Entrepreneur Podcast Network
Click here to listen to Jeff’s thoughts on “The Value of Qualitative Research.”
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Jeff Hirsch & Right Brain Studio Featured In Harcourt Health
Our take on the role of qualitative research in “fixing health care.”
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Jeff Hirsch & Right Brain Studio in USA Today
Check out this USA Today story where we are featured: Where’s the beef? Not in the new plant based burgers.
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