From the Desk of The Professor

Jeff Hirsch Quoted in Inc. Magazine

Click Here to Read Article In Inc.

Jeff Hirsch Interview On The Entrepreneur Podcast Network

Click here to listen to Jeff’s thoughts on “The Value of Qualitative Research.”

Jeff Hirsch & Right Brain Studio Featured In Harcourt Health

Our take on the role of qualitative research in “fixing health care.”

Jeff Hirsch & Right Brain Studio in USA Today

Check out this USA Today story where we are featured: Where’s the beef? Not in the new plant based burgers.

The New Definition of “Personal” Marketing

What does marketing personalization mean to you? It is stunning how the concept has changed over a generation.The fact is that relationships, nearly all relationships, ...

McDonald’s Personality Disorder

McDonalds needs a psychiatrist. We’re beyond talk therapy here. There is some deep-seated personality disorder that seems to require some serious medication. The chain, under ...