From the Desk of The Professor

Come for the game, stay for the commercials. The game was an unexpected blowout. With the score 28-3 in favor of the Falcons, the there ...

Deception in advertising is nothing new. We learn this as children when we go to McDonald’s only to discover the food doesn’t look anything like ...

First, Happy New Year to all! We at the Right Brain Studio are celebrating the new year with a new look. I hope that you’ll ...

Still think marketing research is more science than art? Allow me to introduce exhibit one, the 2016 presidential election. With the exception of a single ...

The revered adman wanted to instill the marketing process with a sense of respect for the consumer. He admonished his creative people and clients, “The ...

This is the ideal time to start writing this piece. Having just paid an additional $200 for the privilege of changing my flight home from ...