From the Desk of The Professor

Jeff Hirsch & Right Brain Studio Featured In Harcourt Health

Our take on the role of qualitative research in “fixing health care.”

Jeff Hirsch & Right Brain Studio in USA Today

Check out this USA Today story where we are featured: Where’s the beef? Not in the new plant based burgers.

The New Definition of “Personal” Marketing

What does marketing personalization mean to you? It is stunning how the concept has changed over a generation.The fact is that relationships, nearly all relationships, ...

McDonald’s Personality Disorder

McDonalds needs a psychiatrist. We’re beyond talk therapy here. There is some deep-seated personality disorder that seems to require some serious medication. The chain, under ...

Long Live The King Of Beers & Other Super Bowl Thoughts

Come for the game, stay for the commercials. The game was an unexpected blowout. With the score 28-3 in favor of the Falcons, the there ...

Welcome to the New Age of Bull*#!%

Deception in advertising is nothing new. We learn this as children when we go to McDonald’s only to discover the food doesn’t look anything like ...