From the Desk of The Professor

What does marketing personalization mean to you? It is stunning how the concept has changed over a generation.The fact is that relationships, nearly all relationships, ...

McDonalds needs a psychiatrist. We’re beyond talk therapy here. There is some deep-seated personality disorder that seems to require some serious medication. The chain, under ...

Come for the game, stay for the commercials. The game was an unexpected blowout. With the score 28-3 in favor of the Falcons, the there ...

Deception in advertising is nothing new. We learn this as children when we go to McDonald’s only to discover the food doesn’t look anything like ...

First, Happy New Year to all! We at the Right Brain Studio are celebrating the new year with a new look. I hope that you’ll ...

Still think marketing research is more science than art? Allow me to introduce exhibit one, the 2016 presidential election. With the exception of a single ...