From the Desk of The Professor

First, Happy New Year to all! We at the Right Brain Studio are celebrating the new year with a new look. I hope that you’ll ...

Still think marketing research is more science than art? Allow me to introduce exhibit one, the 2016 presidential election. With the exception of a single ...

The revered adman wanted to instill the marketing process with a sense of respect for the consumer. He admonished his creative people and clients, “The ...

This is the ideal time to start writing this piece. Having just paid an additional $200 for the privilege of changing my flight home from ...

Would You Rather Be Successful or “Cool?” Six years ago, I wrote a piece called Bring Back the Jingle. In short, I posited that while ...

My company is frequently called on to conduct qualitative research projects that are fraught with peril. That is, to test advertising, concepts, packaging, retail store ...