From the Desk of The Professor

I was invited to a Fourth of July party at the home of a friend’s girlfriend’s sister’s boyfriend a few years ago. (Following me so far?) ...

There’s too much stuff. Too many retail outlets, too many products, too many brands and way too many line extensions. How many Gaps do we ...

“Storytelling” is all the rage in marketing these days, to the point where it’s become a cliché. While the term is probably evoked in every ...

Life is like my golf swing. The more I simplify, the better it gets. I feel this with every fiber of my being and my ...

The bar keeps getting lower. In the run up to Thanksgiving, the retail group that includes Marshalls, TJ Maxx and Homegoods ran a television ad ...

Are you in favor of free speech? If you live in the United States, of course you are! Free speech is guaranteed in the Bible, ...