From the Desk of The Professor

Some people are doomed to live in a bubble of their own making. Certain political parties and politicians might come to mind, as may some ...

Redefining USP as “Unique Selling Personality” Focus, focus, focus. That’s what I like to hammer home to both my clients and graduate marketing students when ...

I was invited to a Fourth of July party at the home of a friend’s girlfriend’s sister’s boyfriend a few years ago. (Following me so far?) ...

There’s too much stuff. Too many retail outlets, too many products, too many brands and way too many line extensions. How many Gaps do we ...

“Storytelling” is all the rage in marketing these days, to the point where it’s become a cliché. While the term is probably evoked in every ...

Life is like my golf swing. The more I simplify, the better it gets. I feel this with every fiber of my being and my ...