From the Desk of The Professor

Marshalls’ Thanksgiving Ad Defines Retail Deviancy Downward

The bar keeps getting lower. In the run up to Thanksgiving, the retail group that includes Marshalls, TJ Maxx and Homegoods ran a television ad ...
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Starbucks. It’s What They’re Serving In Hell.

Are you in favor of free speech? If you live in the United States, of course you are! Free speech is guaranteed in the Bible, ...
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6 Jedi Mind Tricks For Focus And Productivity

I have an auspicious birthday coming up this year. No, it’s not one of the “big ones.” It’s far more important than anything ending with ...
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Death And Bacon: Dealing With The Health Crisis Du Jour

“In an interview with a fashion industry web site, Kate Moss said, “Nothing tastes as good as skinny feels.” Said the rest of the world: ...
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Searching For Our Digital Soul

I’m an unabashed fan of live human interaction. Face-to-face meetings. Focus groups, ethnographic work and in-depth interviews. Creative ideation sessions and workshops. Road trips with ...
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When Comedy Meets Marketing, Great Things Can Happen. Or Not.

I enjoyed a clever post on LinkedIn this week, positing that “Comedians Might Be Better Strategists Than Strategists.” I couldn’t agree more. It’s a discovery ...
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