From the Desk of The Professor

Searching For Our Digital Soul

I’m an unabashed fan of live human interaction. Face-to-face meetings. Focus groups, ethnographic work and in-depth interviews. Creative ideation sessions and workshops. Road trips with ...

When Comedy Meets Marketing, Great Things Can Happen. Or Not.

I enjoyed a clever post on LinkedIn this week, positing that “Comedians Might Be Better Strategists Than Strategists.” I couldn’t agree more. It’s a discovery ...

How The Digital Age Is Killing Empathy And What Marketers Can Do About It

If you haven’t read Sherry Turkle’s remarkable column in the New York Times, Stop Googling. Let’s Talk., read it now! It’s an essay adapted from her ...

What Holden Caulfield Can Teach Us About Marketing

What do scholarly journal pieces on marketing, business books and great 20th century novels have in common? They are written, and then read, in specific ...

Power From The People: Restoring the Human Touch To Marketing Efforts

David Brooks, writing last week in his New York Times column titled The New Romantics in the Computer Age asks and answers a critical question: ...

Lessons From Dove, IKEA, Jet Blue And Other Brands Who Dare To Be “Different”

I’ve written that Marketing Books Are A Waste Of Time. They leave me feeling exasperated, malnourished and still hungry, much the same way you’d feel ...