From the Desk of The Professor

How The Digital Age Is Killing Empathy And What Marketers Can Do About It

If you haven’t read Sherry Turkle’s remarkable column in the New York Times, Stop Googling. Let’s Talk., read it now! It’s an essay adapted from her ...

What Holden Caulfield Can Teach Us About Marketing

What do scholarly journal pieces on marketing, business books and great 20th century novels have in common? They are written, and then read, in specific ...

Power From The People: Restoring the Human Touch To Marketing Efforts

David Brooks, writing last week in his New York Times column titled The New Romantics in the Computer Age asks and answers a critical question: ...

Lessons From Dove, IKEA, Jet Blue And Other Brands Who Dare To Be “Different”

I’ve written that Marketing Books Are A Waste Of Time. They leave me feeling exasperated, malnourished and still hungry, much the same way you’d feel ...

Coke Takes a Page From The Philip Morris Playbook

The New York Times reported this week that Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets. The practice has been roundly ...

The American Cheese Melt Down: 3G Capital Sets Out To Dismantle Kraft

Summer is a time for being in the moment. Long days, full of light and warmth, urge us to slow down and savor the moment. ...