From the Desk of The Professor

Power From The People: Restoring the Human Touch To Marketing Efforts

David Brooks, writing last week in his New York Times column titled The New Romantics in the Computer Age asks and answers a critical question: ...

Lessons From Dove, IKEA, Jet Blue And Other Brands Who Dare To Be “Different”

I’ve written that Marketing Books Are A Waste Of Time. They leave me feeling exasperated, malnourished and still hungry, much the same way you’d feel ...

Coke Takes a Page From The Philip Morris Playbook

The New York Times reported this week that Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets. The practice has been roundly ...

The American Cheese Melt Down: 3G Capital Sets Out To Dismantle Kraft

Summer is a time for being in the moment. Long days, full of light and warmth, urge us to slow down and savor the moment. ...

5 Unassailable Reasons Why You Should Hate Listicles

In a pressure packed world of limited time and ever-shortening attention spans, the success of “listicles” on the web is no surprise. People don’t seem ...

Innovation Fail: The U.S. Open On Fox

I planned a rare treat for myself on Father’s Day. Having celebrated with my son the night before, I decided that I’d spend the afternoon ...