From the Desk of The Professor

Coke Takes a Page From The Philip Morris Playbook

The New York Times reported this week that Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets. The practice has been roundly ...

The American Cheese Melt Down: 3G Capital Sets Out To Dismantle Kraft

Summer is a time for being in the moment. Long days, full of light and warmth, urge us to slow down and savor the moment. ...

5 Unassailable Reasons Why You Should Hate Listicles

In a pressure packed world of limited time and ever-shortening attention spans, the success of “listicles” on the web is no surprise. People don’t seem ...

Innovation Fail: The U.S. Open On Fox

I planned a rare treat for myself on Father’s Day. Having celebrated with my son the night before, I decided that I’d spend the afternoon ...

3 Ways To Co-Create With Consumers For Breakthrough Strategy & Innovation

We pay lip service to the concept of “partnership” in marketing all too often, when what we really mean is that “I’m in control, but ...

Retailers Revolt

A piece buried in the Business section of the Wall Street Journal recently, Target Puts Some Food Suppliers on the Back Burner, doesn’t bode well ...