From the Desk of The Professor

5 Unassailable Reasons Why You Should Hate Listicles

In a pressure packed world of limited time and ever-shortening attention spans, the success of “listicles” on the web is no surprise. People don’t seem ...

Innovation Fail: The U.S. Open On Fox

I planned a rare treat for myself on Father’s Day. Having celebrated with my son the night before, I decided that I’d spend the afternoon ...

3 Ways To Co-Create With Consumers For Breakthrough Strategy & Innovation

We pay lip service to the concept of “partnership” in marketing all too often, when what we really mean is that “I’m in control, but ...

Retailers Revolt

A piece buried in the Business section of the Wall Street Journal recently, Target Puts Some Food Suppliers on the Back Burner, doesn’t bode well ...

The New Light Is The Old Heavy: How Delusions About Your Brand Can Lead To Bad Decisions

How do you see yourself in your personal life? How about at work? What are your personal perceptions of the company you work for or ...

The Packaged Goods Dilemma

Does anyone care about brands anymore? Certainly, the Wheat Thins Brand Manager cares deeply about Wheat Thins. The rest of us? Not so much. It’s ...