From the Desk of The Professor

The New Light Is The Old Heavy: How Delusions About Your Brand Can Lead To Bad Decisions

How do you see yourself in your personal life? How about at work? What are your personal perceptions of the company you work for or ...

The Packaged Goods Dilemma

Does anyone care about brands anymore? Certainly, the Wheat Thins Brand Manager cares deeply about Wheat Thins. The rest of us? Not so much. It’s ...

What Public School (The New Gastropub Chain) Can Teach McDonald’s

McDonald’s might take a lesson from a small restaurant company based in Los Angeles. Grill Concepts now owns three major brands, none with more than ...

What Public School (The New Gastropub Chain) Can Teach McDonald’s

McDonald’s might take a lesson from a small restaurant company based in Los Angeles. Grill Concepts now owns three major brands, none with more than ...

The Irony Of Apple’s “1984”

Apple’s “1984” TV spot is one of the most celebrated, audacious, high impact commercials ever made. It was the first true “Super Bowl” ad, mother ...

Taco Bell Casts McDonald’s As Big Brother

Nothing like hitting a guy when he’s down. Taco Bell has unveiled the latest in its campaign to steal breakfast costumers from McDonalds, casting the ...