From the Desk of The Professor

The Irony Of Apple’s “1984”

Apple’s “1984” TV spot is one of the most celebrated, audacious, high impact commercials ever made. It was the first true “Super Bowl” ad, mother ...

Taco Bell Casts McDonald’s As Big Brother

Nothing like hitting a guy when he’s down. Taco Bell has unveiled the latest in its campaign to steal breakfast costumers from McDonalds, casting the ...

Race Together: Starbucks Continues To Build Its Brand Fearlessly

Starbucks has been roundly ridiculed for its recent “Race Together” initiative. In the wake of Ferguson and many other high profile racially charged incidents, the ...

The Apple Watch: Genius or Pure Evil?

I was wrong about the iPad. “Who needs that?” was my initial reaction. I have my iPhone, I have my MacBook and I would never ...

McDonald’s Needs To Pick Two: Cheap, Fast or Good

Marketing service people all know the old cliché: “What do you want? Fast, cheap or good? Pick two.” A terrific piece that ran in the ...

Empathy In Politics, Life, Dating & Marketing

I’ve become obsessed with empathy. It did not happen overnight, and it will always remain an aspiration rather than a fait accompli. But personal crises, ...