From the Desk of The Professor

Race Together: Starbucks Continues To Build Its Brand Fearlessly

Starbucks has been roundly ridiculed for its recent “Race Together” initiative. In the wake of Ferguson and many other high profile racially charged incidents, the ...

The Apple Watch: Genius or Pure Evil?

I was wrong about the iPad. “Who needs that?” was my initial reaction. I have my iPhone, I have my MacBook and I would never ...

McDonald’s Needs To Pick Two: Cheap, Fast or Good

Marketing service people all know the old cliché: “What do you want? Fast, cheap or good? Pick two.” A terrific piece that ran in the ...

Empathy In Politics, Life, Dating & Marketing

I’ve become obsessed with empathy. It did not happen overnight, and it will always remain an aspiration rather than a fait accompli. But personal crises, ...

McDonald’s Attempts To Transform Its Brand

Whither McDonald’s? Or is the better question how badly has McDonald’s withered ? The iconic fast food chain has been in the news quite ...

Food As The New Faith And The New Weight Watchers Campaign

Let the overindulging begin! How many pounds have you already gained from your lost weekend of the ridiculously overloaded Thanksgiving meal and all the leftovers? ...