From the Desk of The Professor

Brands Should Embrace Comfort At Their Own Peril

“Change is never painful. Only resistance to change is painful.” – Buddhist Proverb Are you feeling comfortable about your marketing plan? Perhaps ...

Are You A Sellout? Even with AI and Big Data, it will still be the fearless, independent, curious, and creative who will change the world.

Are you a sell out? Is your aim to give the people what they want? Or are you an artist, creating what you feel, what ...

Bigger than Barbie! Twitter is now Brand X!

Elon Musk Rolls Out New X Logo as Twitter Rebrands The movie business has seen dark times lately, but this past “Barbiheimer” weekend has provided ...

How To Get A Grip When You Feel Out Of Control

Good habits can fly out the window when you feel out of control. Some people deal with stress by doubling down on hard work. But ...

What AI Can’t Replace

The Therapeutic Value of Human Interaction Before AI, before Siri, before Alexa, there was HAL. HAL was a central character in one of the mind-blowing, ...

Where’s the Empathy?

Here’s What Happened when I Gave My Students a Personal Branding Assignment Last year, I added a module on personal branding to my graduate branding ...