From the Desk of The Professor

Is There An Energy Vampire in Your Organization?

There’s a creative concept I learned in graduate school that’s served me well throughout my career. It’s called Vampire Video, and refers to a TV ...

Branding Lessons from The Yogi Berra Documentary

Yogi Berra was one of the greatest baseball players of all time. And what a character. If you’re in marketing, even if you’re not a ...

Brands Should Embrace Comfort At Their Own Peril

“Change is never painful. Only resistance to change is painful.” – Buddhist Proverb Are you feeling comfortable about your marketing plan? Perhaps ...

Are You A Sellout? Even with AI and Big Data, it will still be the fearless, independent, curious, and creative who will change the world.

Are you a sell out? Is your aim to give the people what they want? Or are you an artist, creating what you feel, what ...

Bigger than Barbie! Twitter is now Brand X!

Elon Musk Rolls Out New X Logo as Twitter Rebrands The movie business has seen dark times lately, but this past “Barbiheimer” weekend has provided ...

How To Get A Grip When You Feel Out Of Control

Good habits can fly out the window when you feel out of control. Some people deal with stress by doubling down on hard work. But ...