From the Desk of The Professor

You may forget facts, but chances are you’ll always remember how a powerful story, emotionally told, made you feel. That’s the power of qualitative research. ...

Finally saw the Barbie movie yesterday! My movie ticket was one of many making this a billion dollar film. Ther have always been blockbusters, but ...

There’s a creative concept I learned in graduate school that’s served me well throughout my career. It’s called Vampire Video, and refers to a TV ...

Yogi Berra was one of the greatest baseball players of all time. And what a character. If you’re in marketing, even if you’re not a ...

“Change is never painful. Only resistance to change is painful.”      – Buddhist Proverb   Are you feeling comfortable about your marketing plan? Perhaps ...

Are you a sell out? Is your aim to give the people what they want? Or are you an artist, creating what you feel, what ...