From the Desk of The Professor

Bigger than Barbie! Twitter is now Brand X!

Elon Musk Rolls Out New X Logo as Twitter Rebrands The movie business has seen dark times lately, but this past “Barbiheimer” weekend has provided ...

How To Get A Grip When You Feel Out Of Control

Good habits can fly out the window when you feel out of control. Some people deal with stress by doubling down on hard work. But ...

What AI Can’t Replace

The Therapeutic Value of Human Interaction Before AI, before Siri, before Alexa, there was HAL. HAL was a central character in one of the mind-blowing, ...

Where’s the Empathy?

Here’s What Happened when I Gave My Students a Personal Branding Assignment Last year, I added a module on personal branding to my graduate branding ...

Personal Branding Transcends Personal Selling

Everything, everyone is a brand. And why not? If you find yourself in a highly competitive position, your goal is to stand out from the ...

Channeling Ted Lasso

I started my career as Roy Kent. But I’m doing my best to finish it as Ted Lasso. Despite struggling with imposter syndrome most of ...