From the Desk of The Professor

Everything, everyone is a brand. And why not? If you find yourself in a highly competitive position, your goal is to stand out from the ...

I started my career as Roy Kent. But I’m doing my best to finish it as Ted Lasso. Despite struggling with imposter syndrome most of ...

There’s a connecting thread that I’ve noticed almost wherever I go lately. Service is awful and the providers don’t seem to care. I could write ...

Say you wanted to have a heart-to-heart with your partner about the future of your relationship. Would you text her to tell you how you ...

Marketers have always understood how difficult it is to change behavior. People aren’t motivated by facts; they’re motivated by emotion. I would also dare to ...

Is purpose-driven marketing still relevant in a post-truth, highly polarized world? The Drum ran an interesting piece recently quoting Procter & Gamble’s Chief Brand Officer, ...