From the Desk of The Professor

Marketers have always understood how difficult it is to change behavior. People aren’t motivated by facts; they’re motivated by emotion. I would also dare to ...

Is purpose-driven marketing still relevant in a post-truth, highly polarized world? The Drum ran an interesting piece recently quoting Procter & Gamble’s Chief Brand Officer, ...

My work over the years with global companies across a wide range of categories, along with a good deal of reading on marketing and branding, ...

I love golf because it’s a great metaphor for life. If you’re curious and willing to put in the work, you never stop learning. Every ...

After a long hiatus from writing, I’m back. While additional new blogs will appear shortly, I thought nothing would be more appropriate for my first ...

What’s better, qualitative or quantitative research? This shouldn’t be a question we ever ask. Both are critical in gathering the insights we need to create ...