From the Desk of The Professor

My work over the years with global companies across a wide range of categories, along with a good deal of reading on marketing and branding, ...

I love golf because it’s a great metaphor for life. If you’re curious and willing to put in the work, you never stop learning. Every ...

After a long hiatus from writing, I’m back. While additional new blogs will appear shortly, I thought nothing would be more appropriate for my first ...

What’s better, qualitative or quantitative research? This shouldn’t be a question we ever ask. Both are critical in gathering the insights we need to create ...

In addition to the ads mentioned in my last blog, The Magical Healing Power of Tom Brady, here are some of my additional favorites, along ...

Super Bowl LV ended with the improbable yet inevitable result of Tom Brady leading the Tampa Bay Buccaneers to victory over the favored Kansas City ...