From the Desk of The Professor

There’s a connecting thread that I’ve noticed almost wherever I go lately. Service is awful and the providers don’t seem to care. I could write ...

Say you wanted to have a heart-to-heart with your partner about the future of your relationship. Would you text her to tell you how you ...

Marketers have always understood how difficult it is to change behavior. People aren’t motivated by facts; they’re motivated by emotion. I would also dare to ...

Is purpose-driven marketing still relevant in a post-truth, highly polarized world? The Drum ran an interesting piece recently quoting Procter & Gamble’s Chief Brand Officer, ...

My work over the years with global companies across a wide range of categories, along with a good deal of reading on marketing and branding, ...

I love golf because it’s a great metaphor for life. If you’re curious and willing to put in the work, you never stop learning. Every ...