From the Desk of The Professor

After a long hiatus from writing, I’m back. While additional new blogs will appear shortly, I thought nothing would be more appropriate for my first ...

What’s better, qualitative or quantitative research? This shouldn’t be a question we ever ask. Both are critical in gathering the insights we need to create ...

In addition to the ads mentioned in my last blog, The Magical Healing Power of Tom Brady, here are some of my additional favorites, along ...

Super Bowl LV ended with the improbable yet inevitable result of Tom Brady leading the Tampa Bay Buccaneers to victory over the favored Kansas City ...

I received a surprising amount of feedback from people of all ages on my recent post, Hire the Experienced: Observations on Advertising and Ageism. Rebecca ...

I can’t say I wasn’t warned. When I was 21 years old, starting the Adverting Graduate Program at Northwestern University, I was told by people ...