From the Desk of The Professor

More on Ageism: The Double Standard for Women Endures

I received a surprising amount of feedback from people of all ages on my recent post, Hire the Experienced: Observations on Advertising and Ageism. Rebecca ...

Hire the Experienced! Observations on Advertising and Ageism

I can’t say I wasn’t warned. When I was 21 years old, starting the Adverting Graduate Program at Northwestern University, I was told by people ...

QAnon and Belonging

I’ve been thinking a lot about QAnon lately. To use the most scholarly, professional terms possible, it’s a bat shit crazy conspiracy theory has moved ...

Can They Do That? Starbucks Pivots Away from Their Brand Principle

How important is the very premise upon which your business was founded? The underlying foundation upon which you became successful in the first place? There ...

The World’s Most Interesting Golfer Demonstrates How NOT to Build a Personal Brand

Here’s a great lesson in personal branding. In what NOT to do. Bryson DeChambeuau is now, arguably, the most talked about player on the PGA ...

The Sad & Inevitable Death of In-Person Qualitative Research

Covid 19 was likely final nail in the coffin for in-person qualitative research. Tech companies never really warmed to the practice and now others are ...