From the Desk of The Professor

Equinox Portrays Narcissus as Role Model. Can the End of the World Be Far Behind?

Great marketing efforts are usually fueled by a simple premise. Something that can be grasped in the blink of an eye, yet still able to ...

Old Navy Shifts to Brand Building

I walk past Banana Republic and Lucky Jeans on Ventura Boulevard in my wonderful hometown of Studio City, California nearly every day. A year ago, ...

Peloton Goes Viral For All the Wrong Reasons

The picture-perfect world of Peloton, where happy, fit, beautiful couples and their adorable young children live in spacious designer homes graced with lush views of ...

Human Insight, Emotion & Magic in a Big Data World: Heineken CMO Sets Us Straight

Is the pendulum starting to swing back towards common sense? Are businesses starting to realize that more they need more than data to thrive? A ...

How to Build a Compelling Personal Brand: Mental Health and the Challenge of Objectivity

Part 3 of 3 If you missed it: Part 1 focused on the importance of understanding yourself and your purpose. Part 2 focused on the ...

How to Build a Compelling Personal Brand: What is Your Brand Personality?

Part 2 of 3 If you missed it: Part 1 focused on the importance of understanding yourself and your purpose. Having been a student of ...