From the Desk of The Professor

The World’s Most Interesting Golfer Demonstrates How NOT to Build a Personal Brand

Here’s a great lesson in personal branding. In what NOT to do. Bryson DeChambeuau is now, arguably, the most talked about player on the PGA ...

The Sad & Inevitable Death of In-Person Qualitative Research

Covid 19 was likely final nail in the coffin for in-person qualitative research. Tech companies never really warmed to the practice and now others are ...

Equinox Portrays Narcissus as Role Model. Can the End of the World Be Far Behind?

Great marketing efforts are usually fueled by a simple premise. Something that can be grasped in the blink of an eye, yet still able to ...

Old Navy Shifts to Brand Building

I walk past Banana Republic and Lucky Jeans on Ventura Boulevard in my wonderful hometown of Studio City, California nearly every day. A year ago, ...

Peloton Goes Viral For All the Wrong Reasons

The picture-perfect world of Peloton, where happy, fit, beautiful couples and their adorable young children live in spacious designer homes graced with lush views of ...

Human Insight, Emotion & Magic in a Big Data World: Heineken CMO Sets Us Straight

Is the pendulum starting to swing back towards common sense? Are businesses starting to realize that more they need more than data to thrive? A ...