From the Desk of The Professor

QAnon and Belonging

I’ve been thinking a lot about QAnon lately. To use the most scholarly, professional terms possible, it’s a bat shit crazy conspiracy theory has moved ...

Can They Do That? Starbucks Pivots Away from Their Brand Principle

How important is the very premise upon which your business was founded? The underlying foundation upon which you became successful in the first place? There ...

The World’s Most Interesting Golfer Demonstrates How NOT to Build a Personal Brand

Here’s a great lesson in personal branding. In what NOT to do. Bryson DeChambeuau is now, arguably, the most talked about player on the PGA ...

The Sad & Inevitable Death of In-Person Qualitative Research

Covid 19 was likely final nail in the coffin for in-person qualitative research. Tech companies never really warmed to the practice and now others are ...

Equinox Portrays Narcissus as Role Model. Can the End of the World Be Far Behind?

Great marketing efforts are usually fueled by a simple premise. Something that can be grasped in the blink of an eye, yet still able to ...

Old Navy Shifts to Brand Building

I walk past Banana Republic and Lucky Jeans on Ventura Boulevard in my wonderful hometown of Studio City, California nearly every day. A year ago, ...