From the Desk of The Professor

Part 3 of 3 If you missed it: Part 1 focused on the importance of understanding yourself and your purpose. Part 2 focused on the ...

Part 2 of 3 If you missed it: Part 1 focused on the importance of understanding yourself and your purpose. Having been a student of ...

Know Yourself, Know Your Brand Part 1 of 3 As someone who teaches branding to graduate students, I am often asked to review resumes and ...

I cringe when I hear about the “democratization” of anything. This started years ago when I was working for a blowhard/Trump-like character, a nasty, dishonest, ...

Cheez-Its is a brand I have little use for. Yes, it has very cute, memorable commercials with the wise-guy talking cheese, but would I ever ...

Let’s say your brand was a political candidate. There are voters out there, better known as customers or consumers in business parlance, who will be ...