From the Desk of The Professor
Peloton Goes Viral For All the Wrong Reasons
The picture-perfect world of Peloton, where happy, fit, beautiful couples and their adorable young children live in spacious designer homes graced with lush views of ...
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Human Insight, Emotion & Magic in a Big Data World: Heineken CMO Sets Us Straight
Is the pendulum starting to swing back towards common sense? Are businesses starting to realize that more they need more than data to thrive? A ...
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How to Build a Compelling Personal Brand: Mental Health and the Challenge of Objectivity
Part 3 of 3 If you missed it: Part 1 focused on the importance of understanding yourself and your purpose. Part 2 focused on the ...
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How to Build a Compelling Personal Brand: What is Your Brand Personality?
Part 2 of 3 If you missed it: Part 1 focused on the importance of understanding yourself and your purpose. Having been a student of ...
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How to Build a Compelling Personal Brand
Know Yourself, Know Your Brand Part 1 of 3 As someone who teaches branding to graduate students, I am often asked to review resumes and ...
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Democratizing Everything Downward
I cringe when I hear about the “democratization” of anything. This started years ago when I was working for a blowhard/Trump-like character, a nasty, dishonest, ...
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