From the Desk of The Professor

Know Yourself, Know Your Brand Part 1 of 3 As someone who teaches branding to graduate students, I am often asked to review resumes and ...

I cringe when I hear about the “democratization” of anything. This started years ago when I was working for a blowhard/Trump-like character, a nasty, dishonest, ...

Cheez-Its is a brand I have little use for. Yes, it has very cute, memorable commercials with the wise-guy talking cheese, but would I ever ...

Let’s say your brand was a political candidate. There are voters out there, better known as customers or consumers in business parlance, who will be ...

The Business Roundtable, an organization comprised of CEO’s from leading U.S. corporations, made news a few weeks ago when it issued a statement reflecting a ...

The great state of New York, where I grew up, has left it to its citizens to decide on its next license plate. If only ...