{"id":10,"date":"2024-10-30T11:58:57","date_gmt":"2024-10-30T18:58:57","guid":{"rendered":"https:\/\/www.therightbrainstudio.com\/?page_id=10"},"modified":"2024-12-17T17:17:08","modified_gmt":"2024-12-18T01:17:08","slug":"home","status":"publish","type":"page","link":"https:\/\/www.therightbrainstudio.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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We Know How to Get to Brands to Talk<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We\u2019ll dive into your brand\u2019s psyche to reveal it in all its glory and dysfunction by asking the big questions. \u201cWho are you, really?\u201d \u201cWhat keeps you up at night?\u201d and \u201cIs this \u2018authenticity\u2019 obsession maybe getting a bit much?\u201d<\/p>

The result? A creative brief with an edge so smart and sharp that it will slice right through the noise and distractions, giving your marketing team the deep understanding and clarity they need to communicate across everything from TV to TikTok.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What We Do<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Right Brain Studio is a branding and marketing strategy company that will broaden your horizons, deepen your thinking, and help you see what\u2019s been hiding in plain sight.<\/p>

All with a healthy dose of creativity.<\/p>

We specialize in brand positioning, consumer insights, and innovation. Whether it\u2019s B2C or B2B, we\u2019ve worked on nearly every category known to humankind, helping everyone from global giants to startups.<\/p>

Most variations of our process combine ideation, concept development and qualitative research, all grounded in a process of curiosity and discovery.<\/p>

You can pick and choose what you need, but the magic happens when we bring it all together.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Our Clients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Our<\/figure><\/div>
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From the Desk of The Professor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tTake A Deep Dive Into Another World\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tCuriosity And Understanding Are Powerful Tools for Marketing People. And Humans. President Biden designated a new national monument focused on Indian boarding schools this past ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tYou Are More Powerful Than You Think: The Impact of Everyday Actions\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tWhat impact do you have on the world?  An old saying goes, “Whoever saves a single life is considered to have saved an entire world.”  ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tWe Are Going Back\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tWoulda, Coulda, Shoulda? No. Only One Thing Matters in the End. Having received the green light to implement the MAMA Project (\u201cMake America Macho Again), ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tIs Long-Range Thinking No Longer an Option for Brands?\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tBefore branding was a discipline and the world of marketing was inchoate, Philadelphia retailer John Wanamaker famously said: \u201cHalf the money I spend on advertising ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tWhy Don\u2019t We Believe Our Own Eyes and Ears?\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI wish that political marketing was more like marketing products and services. How long would it take any brand to change course quickly if it ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tRemembering Kinky Friedman: An Indelible Personal Brand from a Life Well Lived\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI mourn the passing of one of my pop culture heroes, the great Kinky Friedman, who passed on June 27. Nicknamed by a good friend ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tInvolve Creative People Early And Often In Strategic Planning\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI always enjoy when internal or agency creatives are involved in my projects and wish I saw more of them, more often. They\u2019re usually present ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tWe Are All In The Mental Health Business\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tMany years ago, I settled into the comfy salon chair for my haircut with my regular stylist, Amy who I\u2019d been seeing once a month ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tIn Defense of Creating Brand Personas\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tThis is story about marketing that starts with a night at the L.A. Opera. But allow me to digress for a moment. I saw an ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tBusting Myths of Focus Group Moderating\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI started my career as an ad agency account executive before being hired away by my client as a brand manager. We did a lot ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tThe Sports Equinox: Too Much Of A Good Thing?\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tI don’t follow sports as seriously or passionately the way I did from the time I was able to read the backs of baseball cards ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\n
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\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\tSkims for Men. Inspired by Miller Lite?\t\t\t<\/a>\n\n\t\t\t\t<\/h3>\n\t\t\n\t\t
\n\t\t\tIt\u2019s a shame that society has forced women into uncomfortable garments that squeeze and suffocate for the benefit of the male gaze. It\u2019s been going ...\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tRead More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Curious? Let\u2019s talk!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

We Know How to Get to Brands to Talk We\u2019ll dive into your brand\u2019s psyche to reveal it in all […]<\/p>\n","protected":false},"author":1,"featured_media":32,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_lock_modified_date":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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